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Dion Wired

Dion Wired is a fairly new brand part of the Massmart group. The brief required an awareness campaign for the upper-class consumer. With some left brainers and right brainers we advised Dion Wired to shorten their name for more impact and created a range of print adverts for them to emphasise that when you visit a D Wired store, it is an experience. Brains behind the business: Myself, Lea du Plessis, Christina Labuschagne, Rilee Palmer, Jo Barrow and Kyle Kombatis.